A to Z of Simple Sales Tips: L – Living your business…

Many businesses live and die on the strength of many things – but the one simple source of vital fuel that every successful business requires in order to sky-rocket is authenticity.

What do I mean by Authentic? Consider a genuine pair of Levi 501s, as opposed to a pair of replica jeans from Turkey.

At first you might not be able to see the difference. But after a while, especially if you put the replicas under strain, they’ll start to come apart at the seams. Yet the authentic ones stay strong despite what you put them through. And that is because they are AUTHENTIC.

Now think about your business – are you at the front-line of your business? If you are, then you are what your customers see about your business. And not just see – also what they feel and believe in your business.

We all talk about the need to live your business, but how many of us actually do?

When I was a kid, my parents used to preach to me: “Do as I say, not what I do!”

This was after I would question what they were telling me to do when I saw little evidence of them actually doing it themselves – don’t worry, parents the world over do this.

But the reason why I questioned and doubted what they were saying to me at times was because I didn’t see them doing it – and it’s the same with your own business.

If you are not practicing what you preach (and I know I’ve fallen foul of this over the years) then your customers will soon start questioning your methods and authenticity.

We can all think of examples where we start to question what we see – for instance, a builder whose house is falling down, or a mechanic whose car breaks down.

Tragically, I knew of a life coach who took her own life, because…well, she wasn’t at peace with her life.

It is so vitally important to live your business and be authentic, because your customers will soon see through you if you are not genuine – just like a fake pair of jeans!

Next time, the sales tip is M – Making it easy for your customers to buy from you


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