In my last blog, I mentioned how a researcher had said 20% of all employees want to look for a new job in 2014. What he also said, was 1 in 10 employees want to work for themselves – so that got me thinking, what do you think is stopping them?
The fear of the unknown is one big obstacle, as well as doubts about regular income.
So, if you’re self-employed, what advice would you give someone who is thinking of venturing into the big world of being an owner/manager? Does your advice also include the following? –
- Make sure you know who your customers are going to be
- Make sure you know how you’re going to attract new customers
- Be clear on the results you can deliver for your customers
This is because these are the biggest hurdles all new businesses have to get over – and not just new businesses.
Even if you are already in business, it is always worth asking yourself the question “How successful am I at achieving these 3 big deliverables?”
Be honest, because honesty is the only thing that will help you build the bedrock of a successful business. And the bedrock must include the 3 points above, because without them, your business will fail – I guarantee it. Sounds harsh? Maybe. But I have seen too many new businesses eventually subside exactly for not been able to nail who their customers are going to be, how to successfully attract them, and being clear on the results they can deliver.
So, try this – take a blank piece of paper and write these 3 points down, and answer them honestly. If your answers come freely then the chances are you’re onto a winner. However, if your paper stays blank for more than a couple of minutes, then take the opportunity to work out the answers before it becomes too late for your business.