I really have been amazed how much positive focus has been put on the New Year this time round – it really does feel like a rocket is about to set off!
The world financial markets are tipped to soar in 2014, as is the housing market in the UK. And apparently, businesses are being granted more corporate loans than at any time in the last 5 years.
Nearer to home, my own peculiar insight into the uplift in the economy comes in the shape of unplanned early morning wake-up calls – from convoys of HGV’s rumbling past my bedroom window, full of materials from the nearby builders’ merchants. I promise you, only 2 years ago, I could sleep as sound as a log without any interruptions from any traffic!
Everything sounds as buoyant as a hot air balloon on a summer’s day – and, if like me, you truly believe the state of the nation is at last showing signs of recovery (let’s not jinx it though!) you’ll want to make sure your business doesn’t miss the boat.
It’s scary though, isn’t it? Everyone’s saying the economy is on the turn (and judging by the hordes of people flooding in and out of the electrical superstore I visited this morning, it’s hard to disagree!) and the opportunity of success in 2014 is looming in front of you like the highest mountain – yet you feel like you haven’t even got a decent pair of hiking boots!
Seriously, though – how certain are you that your business is fit and ready for what 2014 has to offer?
The biggest tip I can give you is this. You can start by making sure you are getting in front of your biggest and best customers, because they are the ones who will be part of the 2014 lift-off.
It’s the bigger fish who always start feeding first when the economy starts to turn round, so if your customers are the bigger fish, make sure you are there to deliver for them.
So, if you want to network in 2014, network with the big fish. Get appointments to see your best customers, and find out what their plans for 2014 are, and make sure you’re part of them – make sure they know how you can support their growth, and how you can help them reach their targets for the year. If your customers aren’t corporates, but are the general public, help them feel like they’re part of the upturn – make sure you’re talking about the economy in positive terms, and not in the “doom and gloom” mumbles of the last few years. People like to be associated with positivity and success, so become that for your customers.
Be part of it – the big lift-off. Don’t just talk about it, and expect it pick you up on its way past. Trust me, it won’t.
Any upturn in the economy in 2014 will be an exclusive club, and you will need to work hard and work smart to get an invite.
Start by grabbing a coffee with your big fish customers in January, and plan together how you can make 2014 soar!
Good luck and Happy New Business Year!