Maybe it’s me but I feel like I’ve been drinking out of the festive red take-away cups from Starbucks for months, yet we’re still a few days short of Christmas. Every year I feel that the build-up to the big day is longer and longer. Yet this time, working with many small businesses as I do, I get a real sense of sobriety to the proceedings, and much less of the cavalier attitude towards spending that we all took a few years back. Even the larger companies that some friends of mine work for are keeping their collective heads down this time round.
That said, as I write this in my local Starbucks and watch every table crowded with shoppers and their many parcels waiting to be wrapped, it’s easy to get caught up in the moment and to think everything really will be ok, even if just on Christmas Day. And maybe it will, but then what?
Looking in my diary, I find I’m drawn to Tuesday 3rd January and I’m wondering what will be different about that day in that week. Just another Tuesday in mid-winter. It might be bright and sunny, or it might be dark and wet, maybe even snowy. If you’re in Scotland you’re still on holiday.
But what’s going to make it different to any other Tuesday? Only you can decide that.
I’m not going to go on about New Year resolutions, because many of those fall at the first hurdle. But without doubt, the festive break does give us all time to reflect on the year that has passed, on the decisions we’ve made (good and not so good!) and to recharge our batteries.
Personally, I try to read a business development book to help me focus on the new year ahead.
It is also an ideal time to decide what are you going to do differently in 2012?
We all know that doing the same things produces the same results, so doing more of the same in 2012 will result in…yep, you guessed it, just the same.
What do you want to change about your business in 2012? Do you want to expand? Do you want to be more profitable? Do you want to increase your sales? Whatever it is you want to do, don’t just think about it, write it down and pin it on your notice-board. Make sure it is somewhere you can see it every day, especially on Tuesday 3rd January!
Once you have decided what you want to change about your business in 2012, the next step is about making it happen.
If you don’t know how to make it happen, then it won’t! So do whatever you have to do to give yourself the tools to make the change. If it’s a book, then read the book. If it’s specialist advice, then get the advice.
Last Christmas, one of the things I pinned to my notice board was that I wanted to write a book in 2011…and I did. But I didn’t have a clue how to structure it, or how to word it. I just knew I wanted to write a book that would help people who hate selling.
This year I want to write another one. This time about helping people who have to make sales presentations.
The key here is making sure you know what you want to do differently in 2012 – because if you don’t know, nothing will change on Tuesday 3rd January!
If you want me to give you some feedback on your ideas drop me a line (firstname.lastname@example.org) and I’ll get back to you before the New Year.